From cradle to Cradle – Cradle to Cradle Design


The "cradle to cradle" It's not a phrase not very informative but contains a brilliant concept, paramount, applicable and in current times.

With all the previous adjectives, doesn't mean, However, that is easy-to-implement. It won't be when the search is exclusively for short-term profit and if the directors ' vision is short-sighted.

Is a concept developed by William McDonough and Michael Braungart, the first is an architect and the second is a chemical engineer, If memory serves us not.

The concept comes from the drawing (project) of products and their production processes, so that all parties (components and raw materials) involved in the production of these products can be fully re-used in new productive processes, After these products are disposed of.

It's up to clarify that one should not confuse this concept with recycling. Is quite different.

A typical example is the recycling of paper. After its use (for example white sheets), paper recycling, in the case of resource and energy saving, will produce a lower quality paper and, Maybe, Brown or yellowish medium, for example.

Namely, the product generated in the recycling demanded reprocessing, consumption of energy and resources, and the result was an inferior product to the original.

The concept of cradle to cradle (cradle to cradle design), the reprocessing of product thrown will create a new quality product equal to or greater than the original. This doesn't mean it's for the same application or the same market.

In addition, There is a concern for the entire production process and the raw materials used are environmentally friendly and effective.

When the system is running the productive circle (production – disposal - production) maximizes the aggregate value without harming the ecosystem.

Some examples of the application of this concept:

Waste equals food.

Strange? But imagine a product that when used can be discarded and with a minimum of processing can become, for example, in fertilizer. Soon he will be spending back into jail in a noble function, used for agriculture and food.

Another example, Although not very nice at first sight, instead of using only natural fibers of cotton, in textile industry, whose production, cotton, demand pesticide-intensive, Why not use smart biodegradable fibers or fibers that allow total reprocessing, generating new textiles, with new colors or applications.

Other examples:

The Chinese Government is building several cities using the concept of cradle to cradle (C2c Model). If China were to build all the new towns according to the conventional technology, probably there would be no cement or brick, in the world, sufficient to meet your demand.

Nike already has a shoe/sneaker developed according the C2C concept.

Some criticisms about the model:

In research on the Internet, We observe that the MBDC, link below, company of McDonough and Braungart, maintain exclusivity in C2C model certification.

What one side restricts the expansion of accreditation and validation of the system, On the other hand, maintains the credibility and reliability, who possess the certificate.

As we all know, and is, today, a commonplace, say that quality is no longer a differentiator, and Yes, is a basic condition to compete in the market.

However, This reflects the reality that all are producing, globally, with the same quality?

Will be a marketing positioning?

We leave questions unanswered.

Years ago, We wrote an article about the proliferation of certificates 9000 (quality), 140000 (environmental), the "complexity" of Sarbanes-Oxley (the famous SOX), the Basel II agreement (banks), and this did not prevent the crisis of 2008, the world financial crisis!

What's missing is ethics, values, transparency, responsibility and willingness to correct decades of diversion of social and moral values, and education and basic principles of community and respectful coexistence.

It, does not have any certificate that will fix that!

References:

On the "Cradle to Cradle Design":

http://en.wikipedia.org/wiki/Cradle_to_Cradle

http://www.mbdc.com/