5 Porter amabutho


The model analysis of 5 Porter amabutho, eyanyatheliswa ngo 1979 na Harvard Business Review, It isetshenziswa namuhla analysis emakethe, kokubili ukucacisa elikhangayo (Inani) le makethe, kanjani ukuthola ulwazi ukusekela ukuhlela amasu ukwethula umkhiqizo noma isevisi entsha, noma repositioning esigcawini.

Nakuba imvelo ibhizinisi, namuhla, Ngaphezu eyinkimbinkimbi kunalokho elaliyikho 30 iminyaka, lapho ukukhululwa esihlokweni, izimiso eziyisisekelo imodeli ayohlala esemthethweni futhi uvumele analysis esheshayo nelula imvelo yokuncintisana, ngaphandle isidingo ukuba uchwepheshe ukuhlela amasu, ukwenza lokhu analysis.

5 amabutho Porter

Observation: Chofoza esithombeni ukuze sandise.

Ngokusho model of Porter, amabutho nomthelela amasu ebhizinisini:

1 - Abasha Usongo. Okungukuthi, izinsongo ezihlobene kungenzeka futhi zibheke entry encintisana ezintsha ezimakethe, ngamanye amazwi, njengoba Izithiyo Entry. The nombono kohlaziyo yaleli force ukuba ahlaziye ukuthi kungenzeka besithathu ukungena emakethe. Isibonelo, isidingo ezomnotho ukungena emakethe noma ukuvikelwa ubuchwepheshe noma izintela noma yokungenisa quota.

2 - Abahlinzeki. O amandla ukuhlabana abahlinzeki. Isibonelo, Kungaba uma kukhona abaphakeli ezimbalwa ukuthi ukuhlangabezana imakethe, okuyinto umkhuba ebavumela ukuba ukulawula okukhulu phezu amanani, ingaqala amaphosta, noma ngisho ziyakuvimbela choice abahlinzeki kanye sizongena izimo supply kangcono, nalokhu amandla bargaining abahlinzeki kwandisa.

3 - Amakhasimende. O amandla ukuhlabana ikhasimende. Lapha nombono kuyinto amaklayenti-side, ukuthi kulula kangakanani, iklayenti, ukushintsha abathengisi noma behlise amanani futhi supply nemibandela. Uma emakethe kukhona imikhiqizo eminingi noma amasevisi ukukhonza niche market efanayo, Kuyosiza lula ikhasimende ukushintsha abaphakeli. Esinye isibonelo kungaba icala okuphambene, kukhona amakhasimende ezimbalwa abathenga kule niche market, futhi uma ulahlekelwa ukuthi ikhasimende, kulabo ngithengise, uma amanye amaklayenti kakade kahle khona abangu?

4 - Usongo imikhiqizo obambele. The khona imikhiqizo noma amasevisi obambele. Ikhono amakhasimende ukuba izidingo zabo by imikhiqizo noma amasevisi efanayo noma ukuthi umphumela uyefana, It is a factor. Isibonelo, a nomkhiqizi software ukuthi automates inqubo client. Uma lokhu software extrapolate intengo noma imibandela yokusetshenziswa, ikhasimende kungashintsha ukulawula inqubo ukukhiqizwa for manual, noma outsource lokhu mode control ezihilela, kufaka, uhlelo ekhompyutha.

5 - Zonke lezi amabutho ukuthonya ukuziphatha Market and Ukubanga.

Mayelana Market and Ukubanga. Uma kanye nenkampani esiyikho nesincintisana amaningi uhlobo olufanayo komkhiqizo noma insizakalo, futhi intengo elikhangayo efanayo, imigomo, izinga ngisho positioning, Ngokuqinisekile, isikhundla amandla inkampani kule imvelo akukuhle. Ngaphezu kwalokho, ukungena emakethe nge umehluko ukuthi ngeke ephelezelwa izimbangi, amandla le nkampani, ngaphakathi lo emakethe, mkhulu.

A usongo abaqalayo, noma entry izithiyo, Singasho ibalula, njengesibonelo, ngoba analysis:

  • A economia de Escala
  • Izindleko kanye nesikhathi-to-market
  • Izinzuzo Izindleko
  • Ubuchwepheshe Protection
  • Identification amamaki
  • Ukufinyelela ubuchwepheshe
  • Ukufinyelela ukusatshalaliswa
  • Ukufinyelela kokwenziwayo
  • Izinqubomgomo Uhulumeni (rates futhi quotas)
  • Need for capital
  • Ukufunda ijika emakethe
  • Impindiselo kulindeleke

Ngokuphathelene Power abahlinzeki (ukuhlabana) lingabhekisela, ukutadisha:

  • Inombolo (okuhlushwa) umphakeli
  • Usayizi nabathengisi
  • I brand othengisa eqinile
  • Ikhono esikhundleni
  • Ukubaluleka okuthenga yevolumu nomthengisi
  • Izindleko usuke

Mayelana iklayenti can (ukuhlabana), njengoba isiphakamiso sokuba analysis:

  • Okuhlushwa Customer Ukuqhathanisa embonini okuhlushwa (izimbangi)
  • Umehluko (kwamangqamuzana) phakathi abadlali
  • Price uzwela (inzuzo / wekhasi amakhasimende)
  • Volume ukuthenga amaklayenti ezimbili
  • Indima izinga and service
  • Izindleko for ikhasimende ukushintsha abaphakeli
  • Izindleko Customer ukushintshashintsha kusukela embonini izindleko sihluke

It, on imikhiqizo noma amasevisi esikhundleni:

  • Izindleko isihlobo kanye nokwenziwa esikhundleni
  • Shintsha izindleko ukushintshwa
  • Umkhuba ikhasimende ukuba zamukele esikhundleni

No ukusetshenziswa, noma yini ngaphandle, ekutadisheni yonke imodeli amabutho. Ukuze siphumelele, ke, kumele uzilungiselele sihlaziye amandla nobuthakathaka inkampani Ukuqhathanisa iphuzu ngalinye unikezwa, e force ngamunye.

Lokhu analysis, the owaleli kungaba abeke inkampani ukuze ngcono izinzuzo yenkampani, ichaze isivikelo esingcono kunazo zonke ekumelaneni amabutho ukuncintisana kanye yekulinganisa isithombe mazombe amabutho ngokusebenzisa uhamba amasu, ukuze abeke inkampani advantageously.

 

Izikhombo: PORTER, M. Indlela ukuncintisana amabutho shape isu, Harvard Business Review, Mar / Apr, 1979. Itholakala: http://my.execpc.com/~jpurtell/HBR-HowCompetitiveForcesShapeStrategy.pdf>. Ukufinyelela: 13 eziyishumi. 2009.